Symbiosis of fire and water
The logo is an essential part of the overall image of the event and an important symbol in public communication. It makes the event famous and reflects its values. In line with the long-standing tradition of the International University Sports Federation (FISU), the logo should be authentic and symbolise the student community by integrating the letter "U" as a symbol for the universities.
© Rhine-Ruhr 2025 FISU World University Games
"A region made famous by coal and steel, and even if everything changes, the fire remains. Just like the water. Which connects the region. In the landmarks of the cities and the hearts of the people," it is stated in the explanatory video for the logo launch.
The Rhine-Ruhr 2025 logo illustrates the uniqueness of this combination: it symbolises both the region's industrial origins and knowledge-based future as well as the characteristics and character of its people – crazy about sports and exceptionally enthusiastic.
"The logo symbolises the union of fire and water, which stand for the passion of the region. The water comes from the connection between the Rhine and the Ruhr, which is very important here in the region. It's not a clash, it's a symbiosis of the two elements," says Niklas Börger, CEO of Rhine-Ruhr 2025 FISU Games gGmbH.
© Rhine-Ruhr 2025 FISU World University Games
More impressions of the press conference can be found here.